Charles R. Conte, Sr. opened the first of the Conte’s family-owned bicycle stores in Newport News, Virginia in 1957. Conte, the son of Italian immigrants, was a hard-working machinist at a nearby shipyard when he opened his small, neighborhood bicycle and repair shop. He ran the shop based on his love of bicycles and his vision of providing personal service, and top-quality products that he could personally guarantee. Conte’s became famous for providing customers with a one-of-a-kind buying experience that made its customers not only repeat customers but customers for life.
By 2002, the corporate headquarters was moved to Virginia Beach. Thereafter, David Conte acquired all of the ownership interests in the company. In 2014, David Conte and Wayne Souza joined forces to launch the Conte Bicycle Group.