The Outdoor Industry Jobs Marketplace

SITKA Retail Store Manager


Posted by W. L. Gore on 06/04/2024

Job Basics

Industry Sector: Outdoor

Job Categories: Retail - Management- Staff

Company Type: Apparel/SoftGoods

State: MT

City: Bozeman

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

About the Role: SITKA is actively seeking a Retail Store Manager to lead our flagship Bozeman Montana store. You will provide leadership and direction to the store team and successfully execute company strategies. You will determine and maintain optimal staffing levels, recruit, hire, coach, and motivate a team of brand advocates who in turn will provide a "wow" factor level of customer experience. You drive store profitability by controlling expenses, protecting company assets, upholding store operational and visual merchandising standards. You have a customer first mindset, and thrive in fast-paced, ever-changing entrepreneurial environments.


This position will be located in Bozeman, Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs.



  • Ownership & Accountability: Uphold brand standards and take initiative in achieving performance goals
  • Performance Measurement: Monitor and adjust store performance against retail KPIs and goals
  • Customer Experience: Ensure exceptional service, visual merchandising, and product knowledge
  • Marketing & Community Engagement: Support store events and build community relationships for brand awareness
  • Problem Resolution: Identify and escalate issues, partnering with cross-functional teams for solutions
  • Team Development: Lead hiring, onboarding, and integration of team members effectively
  • Team Support: Provide daily support to achieve objectives and maintain standards
  • Strategic Planning: Analyze business results and collaborate on strategic plans with Retail Channel Leader
  • Operational Excellence: Ensure operational standards are met to set the team up for success

 Required Qualifications:

  • Minimum 5 years of leadership experience in a fast-paced, high volume retail environment
  • Minimum 2 years of experience in a specialty retail environment, preferably in the outdoor apparel industry
  • High level of ownership, accountability, initiative, and success achieving sales and profit results 
  • Ability to build, lead, and manage high-performing teams
  • Exceptional interpersonal skills founded on authentic customer service delivery with the ability to positively and proactively handle customer concerns
  • Experience planning and executing store community participation and events
  • Detail-oriented and excellent organization and follow-through skills 
  • Excellent verbal and written communication skills
  • Available to work a flexible schedule including weekends, evenings, and holidays


Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore’s hybrid working policies, from the country in which they are employed.


What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.


We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at


We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.


Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations. 


Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.


Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description. 


Our Talent Acquisition Team welcomes your questions at

About W. L. Gore

The SITKA Gear story started on a September morning several thousand feet up from the tent, soaking wet from sleet and sweat, cold, and completely fed up with gear that was clearly not up to the task.

Under the shelter of a gnarled Whitebark Pine on that remote ridge, surrounded by a chorus of bugling bull elk, the question was achingly clear: why was hunting gear so inadequate?

We knew it wasn’t because hunters don’t require technical gear. We were living proof, and we knew there were many more like us across all climates and pursuits. From the hottest to the coldest conditions and through constant and extreme changes in activity levels, hunting demands much from our bodies, minds and the gear we take with us into the wild.

The obvious parallels were climbing, mountaineering and skiing. If we had been wearing mountaineering gear, the experience would’ve been completely different. But we also knew it wasn’t that simple. In addition to facing extreme weather and terrain, hunting includes a major X factor: it requires testing our human mettle against wild animals in their domain.

We started with the biggest problem: hunting big game in extreme mountain environments, which required advanced fabrics and designs that could stand up to dynamic external conditions while also keeping the hunter dry from within. It was soon obvious that the need for technical hunting gear solutions crossed all pursuits. Waterfowl gear never did justice to what duck and goose hunters required. Whitetail gear never gave deer hunters the tools they needed to minimize scent and stay quiet and warm enough in the stand to effectively hunt throughout the season. Traditional camouflage was always based on how humans saw the world instead of scientifically understanding animal vision and learning how we can exploit it.

And because the life of a hunter is not defined by any given season, we now offer gear to serve the hunter year round. Whether or not we have a tag in our pocket, there is no off-season for the SITKA Tribe. We dream about it all year. We prepare for it fanatically, and we need gear that will support our passion and allow us to push our limits, to immerse ourselves in wild places and to interact with the natural world on a deeper and more meaningful level.

Innovation became an obsession, and we continue to approach our mission methodically, one problem and one solution at a time, constantly refining, constantly questioning ourselves in an effort to enhance every aspect of the pursuit.

While we believe our gear fundamentally improves hunter safety and success, our ultimate mission at SITKA is to solve these problems so hunters can focus less on their gear and more on the extraordinary experience hunting provides.