The Outdoor Industry Jobs Marketplace

Digital Content & Social Media Specialist


Posted by Stan's NoTubes on 08/31/2022

Job Basics

Industry Sector: Bike

Job Categories: Social Media - Digital Marketing

Company Type: HardGoods/Equipment

State: PA

City: State College

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

Job Title:

Stan's Digital Content and Social Media Specialist


Position Purpose:

Stan’s has an immediate opening available for a detail-oriented, and highly self-sufficient Digital Content and Social Media Specialist. This role, which reports directly to the Marketing Director, will be responsible for creating, organizing and distributing all digital content produced in-house and by agencies and partners, as well as producing and monitoring brand voice across all company social media channels.


This is a full-time position that requires minimal travel. This role can be a hybrid of remote and in-office work but does require on-site office work in our State College, PA location. Located right outside of the Rothrock and Bald Eagle State Forests, not far from Tussey Mountain Ski Resort, and surrounded by a great selection of breweries, State College is home to some of the best recreation the Keystone State has to offer.


Digital Content and Social Media Specialist Job Responsibilities:


Social Media

-       Demonstrate in-depth understanding of current social media channels and audiences, including but not limited to Instagram, Facebook, YouTube, TikTok, Twitter, and Snapchat

-       Create and maintain responsive calendar to prepare and execute social media posts

-       Own public-facing communication across all current and future social media channels and engage responsibly with the public via social comments, shares, and posts in a way that reinforces positive perspective of the Stan’s brand

-       Prepare regular reports to determine optimal channel use, demonstrate effective reach and consumer engagement, and take actions to consistently improve metrics

-       Gather, catalog, and schedule social media content, including product mentions in both print and digital media, product reviews, or current cycling news that relates to the brand, as part of the overall marketing calendar, utilizing content generated by in-house teams, events, sponsored riders, and industry partners

-       Build and manage social media audiences to optimize reach and engagement

-       Maintain a positive attitude and professional approach to both internal and external communications and demonstrate a willingness take responsibility and work to continually improve


Digital Content

-       Assist in the creation and management of digital brand content and marketing assets as directed by the Head of Marketing, including the creation and organization of new product videos, product photography, product informational guides, website content, social media content, and marketing collateral

-       Conduct interviews with athletes, event promoters, industry connections, videographers, and photographers, and develop and present your own content ideas to create unique content for use on the site and across all public-facing platforms

-       Plan and coordinate photo and video shoots with athletes, agencies, photographers, videographers, and shoot locations

-       Provide support and tactical execution of all marketing initiatives and strategize with stakeholders to create continuous improvement

Required Qualifications:

-       1-2 years’ experience managing social media content and engagement

-       Excellent written and verbal communication skills

-       Excellent organizational skills

-       General to advanced knowledge of modern mountain, gravel, and road bicycles and the cycling community

-       Working knowledge of Adobe Photoshop and Illustrator

-       Working knowledge of Microsoft Office and/or Google G Suite

-       Customer service background or similar as relates to social media engagement

-       Ability to quickly learn and adapt in a fast-paced environment


Preferred Qualifications:

-       Experience with Adobe Premiere Pro, Premiere Rush, and Lightroom, and InDesign

-       Photography and/or videography experience

-       Experience with Asana or similar project management application



Job Type:

Full Time (40 hours per week)


Pay Rate and Type:

Salaried Position



State College, PA


Required to Relocate:



Remote Work Allowed:



About Stan’s NoTubes:

In 2001, Stan’s NoTubes developed a method to replace inner tubes with a liquid sealant to repair punctures instantly. With the removal of the inner tube, off-road riders also gained increased traction, control, and comfort. Channeling knowledge accumulated from sealing conventional rims for tubeless use led the brand to develop its own line of rims and wheels explicitly designed for tubeless use. For over two decades, Stan’s NoTubes products have set entirely new performance standards while creating new product categories, redefining what others thought was possible.

About Stan's NoTubes

Today, riders and racers around the world rely on the tubeless technology Stan developed, and our sealant has been honored as one of the most important innovations in the history of cycling. “The First Name in Tubeless” is more than just marketing to us. It’s who we are.  We also continue to push the development of high-performance tubeless systems for road bikes, offering both carbon fiber and aluminum rims specially designed to handle the higher pressures of tubeless road tires.

Our newest asymmetric rim designs took years to develop, and bring Stan's legendary ease of inflation and reliability to offset rims that allow for stronger overall wheel builds and in most cases a single spoke length for both front and rear wheels. By focusing on details like this, we continue to improve tubeless performance for all riders.