The Outdoor Industry Jobs Marketplace

Marketing Digital Analyst


Posted by Thule on 04/26/2022

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: CT

City: Seymour

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements


The Digital Analyst will be responsible for supporting Digital Sales and Marketing initiatives by translating sales, inventory and marketing data into analysis, reporting and strategic insights.  This role will work closely with Americas sales and marketing teams and partner with the Global performance marketing team to provide actionable business intelligence for the DTC channel, Amazon and other key ecommerce partners.  Simultaneously, work with IT and sales operations to improve data collection, management and quality.


  • Direct to consumer analysis
    • o Maintain sales and marketing reports by running, reviewing and analyzing key metrics data on weekly, monthly and quarterly basis
    • o Automate frequent reporting requests to maximize efficiency
    • o Develop and maintain new reports increasing visibility to and understanding of consumer activity and behavior in the DTC channel
  • Ecommerce customer analysis
    • o Work closely with Amazon team and within sales and advertising platforms to improve the quality and frequency of sales and marketing reporting
    • o Support other key ecommerce partners and internal teams with development and maintenance of ongoing reporting
  • Database development and maintenance
    • o Responsible for maintaining DTC marketing and Amazon Advertising data imports
    • o Liase with internal teams to understand product and portfolio changes, analyzing how they impact business activity
  • Business intelligence
    • o Perform ad hoc analysis to support specific business initiatives and requests
    • o Help assess market trends and communicate findings internally


  1. BA in Digital Marketing, Data Analytics, Statistics or other quantitative discipline
  2. 4+ years of data analytics in relation to digital marketing or ecommerce field
  3. Very comfortable with data analysis in Microsoft Excel; pivots, macros, vlookup tables, etc
  4. Experience with Google Analytics, Google Data Studio, Facebook Business Manager and other digital sales/marketing platforms
  5. Amazon Vendor Central and Advertising Platform experience a plus
  6. Ability to collaborate, communicate and present effectively across disciplines and teams
  7. Able to juggle and prioritize multiple projects and timelines
  8. Experience with MS Office suite and Office 365

We believe in strong team work both within your own team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values and we like to have fun. All of our employees have a joint responsibility to maintain that spirit and contribute to it.

About Thule

We are an international group of passionate employees who focus on developing safe, easy-to-use and stylish solutions for active families and outdoor enthusiasts. 

We are global market leaders in a number of product categories, including roof racks, roof boxes and bike racks that you use on the car, camera bags as well as multisport- and bicycle trailers. We are also growing rapidly in product categories like sports- and duffel bags, luggage and strollers. We are a global company. Thule Group's products are found in all corners of the world - in distant beaches of Australia, on Boston's streets, on bicycle routes high in the Andes and in the Alps ski resorts.

We offer products for small items that you always carry with you, such as laptop cases, sleeves and bags, as well as for heavier things you transport longer distances using the car, such as bike carriers. In short, we offer solutions to take care of everything you care about and need when living an active life.