The Outdoor Industry Jobs Marketplace

Digital Content & Social Media Specialist


Posted by Stan's No Tubes on 02/23/2022

Job Basics

Industry Sector: Bike

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: PA

City: State College

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Stan’s NoTubes Job Vacancy


Job Title:

Digital Content and Social Media Specialist


Position Purpose:

Stan’s has an immediate opening available for a detail-oriented and highly self-sufficient Digital Content and Social Media Specialist. This role, which reports directly to the Marketing Director, will be responsible for organizing and distributing all digital content produced in-house and by agencies and partners, as well as producing and monitoring brand voice across all company social media channels.


This is a full-time position that requires minimal travel. This role can be a hybrid of remote and in-office work but does require on-site office work in our State College, PA location.


Digital Content and Social Media Specialist Job Responsibilities:

Social Media

       Demonstrate in-depth understanding of current social media channels and audiences, including but not limited to Instagram, Facebook, YouTube, TikTok, Twitter, and Snapchat

       Create and maintain responsive calendar to prepare and execute social media posts

       Own public-facing communication across all current and future social media channels and engage responsibly with the public via social comments, shares, and posts in a way that reinforces positive perspective of the Stan’s brand

       Prepare regular reports to determine optimal channel use, demonstrate effective reach and consumer engagement, and take actions to consistently improve metrics

       Gather, catalog, and schedule social media content, including product mentions in both print and digital media, product reviews, or current cycling news that relates to the brand, as part of the overall marketing calendar, utilizing content generated by in-house teams, events, sponsored riders, and industry partners

       Build and manage social media audiences to optimize reach and engagement

       Maintain a positive attitude and professional approach to both internal and external communications and demonstrate a willingness take responsibility and work to continually improve

Digital Content

       Assist in the creation and management of digital brand content and marketing assets as directed by the Head of Marketing, including the creation and organization of new product videos, product photography, product informational guides, website content, social media content, and marketing collateral

       Conduct interviews with athletes, event promoters, industry connections, videographers, and photographers, and develop and present your own content ideas to create unique content for use on the site and across all public-facing platforms

       Plan and coordinate photo and video shoots with athletes, agencies, photographers, videographers, and shoot locations

       Provide support and tactical execution of all marketing initiatives and strategize with stakeholders to create continuous improvement

Required Qualifications:

       1-2 years’ experience managing social media content and engagement

       Excellent written and verbal communication skills

       Excellent organizational skills

       General to advanced knowledge of modern mountain, gravel, and road bicycles and the cycling community

       Working knowledge of Adobe Photoshop and Illustrator

       Working knowledge of Microsoft Office and/or Google G Suite

       Customer service background or similar as relates to social media engagement

       Ability to quickly learn and adapt in a fast-paced environment


Preferred Qualifications:

       Experience with Adobe Premiere Pro, Premiere Rush, and Lightroom, and InDesign

       Photography and/or videography experience

       Experience with Asana or similar project management application









Job Type:

Full Time (40 hours per week)
Pay Rate and Type:

Salaried Position

State College, PA

Required to Relocate:


Remote Work Allowed:

Company Benefits Offered:

Health/Dental/Vision Insurance

Traditional and Roth 401(k) with employer contribution

Profit Sharing Plan

Paid holidays, paid sick leave, and paid vacation


Stan’s NoTubes is an Equal Opportunity Employer and is committed to a policy of Equal Employment Opportunity with respect to all applicants for employment.

About Stan's No Tubes

Today, riders and racers around the world rely on the tubeless technology Stan developed, and our sealant has been honored as one of the most important innovations in the history of cycling. “The First Name in Tubeless” is more than just marketing to us. It’s who we are.  We also continue to push the development of high-performance tubeless systems for road bikes, offering both carbon fiber and aluminum rims specially designed to handle the higher pressures of tubeless road tires.

Our newest asymmetric rim designs took years to develop, and bring Stan's legendary ease of inflation and reliability to offset rims that allow for stronger overall wheel builds and in most cases a single spoke length for both front and rear wheels. By focusing on details like this, we continue to improve tubeless performance for all riders.