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Bigtruck Profile



10800 Pioneer Trail Rd. Suite 2

Truckee, CA, 96161

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Company Description

The mountain towns around Lake Tahoe are home to an outdoor counterculture that could only exist in California.

Born of the region’s contrasts of peaks and lakes, snow and beach, it’s a place full of rebellious, youthful energy a place where the only thing taken as seriously as outdoor performance is having a good time.

We got our start making a simple yet symbolic beacon of the California Mountain Life: the trucker hat.