Company Description
Our mission is to increase urban biking in order to make better cities. We provide high performance product designed for the daily grind. The typical bicycle business is focused on racing and for the male gender. We are focused on making biking easier for all people through design. Our first product, the fixed bike light system is aesthetically integrated into the bike, theft resistant, and built with a unique level of craftsmanship. The light output itself is optimized for urban cycling with full sidemarking to avoid the all-too-common sideswipe of an innocent biker by an unaware driver. We won’t stop with bike lights and have big vision for many products in development for the urban rider.
