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Adeline Adeline Profile


Adeline Adeline

147 Reade St.

New York, NY, 10013

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Company Description


Adeline Adeline is a bicycle boutique for the person who wants to rediscover the style, fun and romance of cycling. The shop is a friendly, welcoming environment that focuses on the beautifully designed city bikes and accessories made famous on the streets of Copenhagen, Amsterdam and now, New York.


Adeline Adeline founder, Julie Hirschfeld started her career far away from bikes, first as a graphic designer for the television channel, VH1, and then as partner in the New York design firm, Stiletto NYC, where she worked on fashion branding and motion graphics projects with such diverse clients as New York Magazine, Conde Nast, MTV and Nike.


Julie’s career took a turn after seeing her sister riding around the city on a vintage Schwinn. It was the design of these classic bikes that attracted her, combined with the comfortable upright ride that led her on a search for her perfect bicycle. After resigning herself to the fact that most of the city’s bike stores cater to either serious performance bikers or the enthusiast fixed-gear scene, she realized there was an opportunity for a new type of bike store that focuses on comfortable, relaxed riding for pleasure with an emphasis on the beautiful European city bikes that women ride in Copenhagen and other bike-centric cities.


Translating her aesthetic and design expertise into the world of bicycles, Julie brings a well-edited selection of beautiful, functional bicycles paired with lines of unique accessories in a stylish, welcoming environment.