Ridgeline Bike & Ski is primarily a Bicycle shop with revenue representing 80% of retail sales. Specialized provides a family of e-bikes that represent an increasing percentage of the bike revenue and more high-end e-bikes have been added to the available, on-hand inventory. In addition to the Specialized product line, target additions based on customer demand have been added to fill feature and price gaps.
With expanded snow product lines with Meir, Armada, Atomic, Head, Vokl, Arbor, and Solomon and a plan to increase ski leases and rentals through our services and boot fitting capabilities. Investments in ski grinding and waxing machines have increased our ability to meet the customer needs in providing a high level of tuning services. The customized footbet with bootdoc along with boot punching has expanded our abilities to meet the high demand for boot fitting.