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Job Title: Marketing Director
Industry Sector: Outdoor
Job Categories: Marketing

 Contact Information
Company Name: Big Agnes
  Address: 2145 Resort Drive
Steamboat Springs, CO 80487
United States
  Company Phone: 877-554-8975
Web Site: http://www.bigagnes.com

Job Description
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The Position: Marketing Director

Company: Big Agnes

Job Title: Marketing Director


Position Summary: The marketing director will oversee the day-to-day efforts of marketing team members and lead brand building and marketing efforts and planning. The position will work closely with other teams including product development, dealer services, graphic design as well as external agencies and vendors. This team leader will oversee marketing of Big Agnes and Helinox brands.

The position requires strengths and proven leadership in the following disciplines; communications, brand building, budgeting, general marketing activities, event planning, print and digital media buying, print collateral production and staff management. The marketing director will serve as the lead marketing contact for other company teams and will report to the chief marketing officer.




Overall Branding

·         Lead brand strategy and planning for Big Agnes and Helinox

·         Collaborate with product development and graphics to support consistent brand strategy and voice in messaging across all collateral, advertising, and marketing materials

·         Own marketing planning spreadsheet and coordinate a cohesive brand message


·         Manage media research and buying for Big Agnes and Helinox print, digital and social media platforms and work with team members to submit creative as needed

·         Oversee reporting related to media buying performance and metrics

·         Develop media buying budget and communicate with accounting and oversee invoice approval and submissions


Public Relations

·         Oversee media relations and editorial coverage tracking/ social sharing in conjunction with other team members and external agency for Helinox and Big Agnes

·         Help plan and attend media events and product previews to support new product launches and brand awareness


Co-op Marketing:

·         Work closely with sales management team to deliver marketing assets to retailers

·         Work with marketing team members to facilitate delivery of assets and images

·         Track program participation and share co-op marketing performance and metrics


Email Marketing

·         Collaborate with various teams to deliver targeted brand building and product push messaging to consumers, ambassadors and retailers

·         Plan and oversee email efforts and direct overall messaging, copy, and image assets


Collateral, hang tags, packaging

·         Collaborate with marketing team and product development and sourcing teams on overall theme, branding, and messaging for consumer facing materials

·         Oversee production and editing of all marketing copy seasonally

·         Provide creative direction and approve image assets


Tradeshow and Events

·         Oversee tradeshow planning, general branding and imagery, product merchandising, special events, and support sales team

·         Work closely with team members to plan and budget for tradeshows and events

·         Oversee tradeshow and event operations and execution


Social Media

·         Drive strategy of social accounts messaging, giveaways, promos, collaborations

·         Oversee sharing of company and editorial coverage, sponsorship, events

·         Oversee performance reporting and metrics and branding goals


Photography/ Video

·         Oversee lifestyle photographer program, drive product focus and specific image requirements according to seasonal marketing strategy, approve sample seeding program, photo shoots, and assist in updating yearly photo rate sheet

·         Oversee execution and negotiate contracts with vendors for all photo and video shoots


Website and blog

·         Oversee website product, copy and image updates, drive blog content schedule

·         Oversee copy and feature bullet production and editing for product pages, theme pages, collections



·         Human Resource related responsibilities:

o   Work closely with CMO to develop staff and identify and hire new staff

o   Manage internal marketing staff

o   Review job performance and compensation of staff as needed

o   Manage PTO calendar and requests

o   Approve payroll and overtime hours


Position Requirements:

·         This full-time position is based in Steamboat Springs, CO

·         Management of employees and external agencies or vendors

·         5-7 years of proven marketing leadership experience preferably in the outdoor industry/ sporting goods industry

·         Domestic and potentially international travel required

·         Strong knowledge of Microsoft Office, Netsuite, Bronto email platform and familiarity with various social media platforms and reporting tools desired

·         Strong knowledge of outdoor industry, camping equipment, outdoor apparel, hardgoods products



Job Location: Steamboat Springs, CO
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 5-7 years

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