The Outdoor Industry Jobs Marketplace

E-Commerce Manager


Posted by Tailwind Nutrition on 03/02/2022

Job Basics

Industry Sector: Outdoor

Job Categories: Ecommerce Management

Company Type: Nutrition



Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $93k - $110k

Required to Relocate: No

Required to Travel: No

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

Position: eCommerce Manager

Reports to: CEO

Location: Durango, CO or Remote

About Tailwind Nutrition

Tailwind is a fast-growing sports nutrition manufacturer based in Durango, CO, helping athletes around the world achieve their goals with simple, proven nutrition coupled with education, encouragement, and unexpectedly delightful customer service. We’re a team of outdoor enthusiasts who love sharing in our customers’ success and supporting the communities we’re a part of. Tailwind offers competitive salary, health insurance, 401K, and paid time off benefits. Employees can also take advantage of Tailwind’s awesome products to fuel their own adventures. Taking a run, ride, or paddle during the day is encouraged.

What We Are Looking For

Do you enjoy connecting with athletes, seeing new places, and being able to explore new trails? We are looking for an eCommerce Manager to increase our e-commerce presence. This position will be responsible for developing and implementing a cohesive ecommerce strategy, with an emphasis on brand consistency and a strong growth presence. The ideal candidate needs to have experience to analyze data, be organized, able to juggle multiple responsibilities and a problem solver. Working closely with the Marketing Manager, you will collaborate to think strategically on how to grow our brand presence and spread the love of Tailwind! 

This is a full-time, Exempt position. 

Core Responsibilities 

  • Grow and manage our eCommerce channel sales.

  • Manage strategy and operational details of TW’s ecommerce and Amazon stores

  • Drive eCommerce (web & Amazon) sales via qualified organic/paid traffic/SEO

  • Designing and developing superior site experience that converts to online sales

  • Sales forecasting and ensuring inventory availability, working closely with our operations team

  • Define strategies to increase customer loyalty and lifetime value 

  • Develop specific metrics to analyze ROI, track trends, and make strategic recommendations to ensure we are optimizing efforts to drive growth.

  • Communicate learning and work with other functions to address gaps identified

  • Manage external agencies (paid media, SEO) to achieve agreed upon goals within approved budget limits

  • Other duties as assigned to support the success of the business

What We Need From You:

  • Minimum of 3 years hands on experience with Amazon and eCommerce - A MUST

  • Extensive experience with web commerce platforms and tech stack partners, specifically Shopify Plus, Klaviyo, NetSuite

  • Experience with analytics tools like Google Analytics, HotJar, Full Story, etc 

  • Comfortable with team-based, collaborative work structure; ability to demonstrate flexibility on the job

  • Organized and able to work on multiple tasks simultaneously  

  • Proven innovator, responds promptly and reasonably when making decisions, effective at solving problems

  • Ability to build and sustain brand conversations across various channels

  • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers

  • Able to learn computer functions, systems and on-the-job skills

  • Ability to take initiative and effectively adapt to change

  • Strong analytical and problem-solving skills

  • Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

Nice to Have:

  • Experience within the outdoor industry and/or love of the outdoors is a plus 

What We Offer:

  • Competitive salaries, generous PTO and paid holidays

  • 50% Employer paid health insurance. Dental & Vision insurance available

  • Employer matched 401k

  • The ability to fuel your own passion with our products (going for a run, ride or paddle during the day is encouraged!) 

Salary Range: $93k- $110k depending on experience

In compliance with Colorado’s Equal Pay for Equal Work Act (EPEWA) we are disclosing the compensation for this position. Factors that may be used to determine your actual salary may include your specific skills, years of experience in this field and in comparison to other employees already in this role. A potential new employee’s salary history will not be used in a compensation decision.

Interested? Email cover letter and resume to HR:


NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as established to meet the ongoing needs of the business. Tailwind Nutrition is an “at-will” employer.

Tailwind Nutrition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, disability, marital status or status as a U.S. Veteran.

About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit