Digital Marketing and Sales Specialist
Posted by Bedrock Sandals on 08/16/2021
Job Basics
Industry Sector: Fitness, Lifestyle, Outdoor
Job Categories: Ecommerce Management, Marketing & Digital Marketing, Retail - Management- Staff, Sales - Company Rep & Support
Company Type: Apparel/SoftGoods
State: MT
City: Missoula
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary: $55,000
Required to Relocate: Yes
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within: 25 miles
Job Description & Requirements
The Position
The Digital Marketing and Sales Specialist will report directly to the Owners and Director of Operations and be responsible for assisting in the development and implementation of the sales and marketing strategy of Bedrock Sandals. As the Digital Marketing and Sales Specialist you will be a dynamic part of Bedrock’s success, ensuring sustainable growth in direct to consumer and wholesale channels by creating and executing measurable sales and marketing programs that are aligned with other company initiatives including, operations, product development, and customer service.
We are looking for an outdoor industry professional who is driven, creative, organized, and has a successful track record in the digital era of sales and marketing. Our ideal candidate has experience working with a small team, is comfortable wearing multiple hats, and is excited about bringing their unique experience to Bedrock Sandals and being an integral part of its mission and success.
Location
This position will be located at our HQ in Missoula, Montana.
Bedrock Sandals Bio
In 2011, Nick and Dan created the first Bedrock Sandal for themselves and friends while working river restoration jobs. Now, 10 years later, we have become one of the most reputable brands in adventure sandals and are located in the outdoor hub of Missoula, Montana. At Bedrock Sandals we strive to create the best outdoor footwear through adventure driven design with a mission of simplifying and enriching our customer’s lives with the freedom of our high quality, versatile, and repairable footwear. We aim to manufacture our products in the most socially responsible and least environmentally harmful way. We also donate at least 1% of our sales every year to support people and organizations aimed to make our environment a better and more equitable place.
Culture
We are a company that thrives on our ability to be open and vulnerable, being able to admit our own mistakes and learn from them, and that shows respect for one another’s experiences. Our culture is deeply collaborative with continual learning for all employees. We promote positive work life balance with time off to test our products.
Your Role and Responsibilities
Online Sales and Marketing
Manage Bedrock’s online sales channel - maintain and improve its operation through optimizing end-user web functionality within Shopify and other applications
Research and develop strategic growth plans for online sales channel - work across teams to implement and track performance over time
Execute leadership’s yearly online sales and brand goals via development of robust email marketing, SEO, social media and ad campaigns
Collaborate effectively with leadership and graphic designer to share brand content and promote cohesive and engaging communications across online platforms
Assist in developing social media marketing strategy and manage output and communications, working directly with customer service to respond to customer inquiries
Engage in professional development via online education and seminars to continually adapt and grow the position
Wholesale Sales (US and International)
Collaborate with leadership on wholesale channel goals and strategy
Grow wholesale relationships with existing accounts by collecting feedback, incentivising sales, and visiting dealers on sales tours, trade shows, events, or via online conferencing
Engage in new wholesale opportunities both domestically and internationally that line up with leaderships sales goals and dealer criteria
Manage wholesale purchase orders, inventory, and fulfillment throughout the year via spreadsheets, B2B portal, and Bedrock’s ERP system
Create yearly wholesale program guidelines and materials
Collect preseason orders and work with product team to accurately forecast and plan for the upcoming years production
Develop new programs and marketing materials to strategically grow and service wholesale channels
Qualifications, Competencies, and Key Attributes
Bachelor's degree in related field or equivalent on-job education required
2+ years of marketing and/or sales related experience required. Outdoor industry and/or footwear experience is a plus.
Knowledge and experience working within cloud based platforms such as Shopify, G-Suite, Shiphero, Cin7 etc.
Experience managing or collaborating on effective D2C and B2B email marketing and ad campaigns that build brand awareness with understanding of brand tone and position
Sales experience with D2C or B2B accounts over email, phone, and in-person settings. Outdoor and/or footwear industry specific experience is a plus
Working understanding of social media communications and platforms
Excellent and open communicator. Ability to develop strong relationships with our partners
Self starter with acute attention to detail and great time management
Humble, not afraid to fail, and always aiming to improve
Interest in sustainable business and brand growth
Sandal-clad and human-powered adventure enthusiast is a plus
Hourly work schedule
Monday-Friday 8:00 - 4:30
40 hours a week
Starting Salary
$55,000 + Full Time Benefits
Benefits: Healthcare, Retirement Plan, Generous Paid Time Off & Paid Holidays.
To Apply, please e-mail jobs@bedrocksandals.com with a resume and brief cover letter. Resume should include two references.
