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N. American PR/Marketing Manager, Commercial

 

Posted by ASSOS USA LLC on 10/31/2018


Job Basics

Industry Sector: Bike

Job Categories: Marketing

State: UT

City: Salt Lake City

Country: United States

Required Experience: 3 - 5 years


Contact Name: Katie Stewart

Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:


Job Description & Requirements

Job title:  N. American PR/Marketing Manager, Commercial

Work Location:  Salt Lake City, UT, USA

Division/Department:  Commercial Department

Reports to: Director of Sales

 

 

 

Essential overview of the position:

 

Oversee marketing and marketing operations for the N. American market.

 

 

Detailed Job description and tasks are (but not limited to) :

 

=        Co-ordinating the global marketing team to deliver a distinctive message for the Canadian and American markets.

=        Development of market specific strategies in alignment with corporate messaging and objectives.

=        Management of PR and associated assets.

=        Marketing budget oversight and management for optimization and profitability.

=        Development of outward facing collateral; consumer, media, etc.

=        Day-to-day execution of all campaigns within the print and digital space.

=        Identify and engage consumer facing strategies in a manner which best maximizes exposure and return on investment for brand.

=        Planning, execution and management of company field marketing campaigns and objectives.

=        Maintain and enforce company visual standards and identity.

=        Co-ordinating and execution of event logistics; trade shows, consumer facing events, festivals, etc.

=        Develop and manage N. American social media channels and SEO strategy.

=        Monitor and engage consumers via said social media channels for company; IG, Facebook, etc.

=        Liaise and co-ordinate with outside agency for campaign development and planning.

=        Manage and maximize dealer experience center in Salt Lake City.

=        Must be open to travel up to 50% during peak season and be an active cyclist.

=        Manage brand ambassador & evangelist program

=        Coordinate all trade marketing activities

=        Develop ASSOS ProShop (the 1%) marketing program


About ASSOS USA LLC

Located in Salt Lake City, ASSOS USA LLC is one of two North American offices for ASSOS of Switzerland.

Our mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design.

Founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, ASSOS has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved.

Today, ASSOS proudly provides the road and mountain bike cycling gear to more than 30 countries around the world.