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Job Title: Sitka Gear Category Marketer
Industry Sector: Hunting/Shooting, Outdoor
Job Categories: Marketing

 Contact Information
 
Company Name: W.L. Gore
  Address: 1901 Barksdale Road
Newark, DE 19711
United States
  Web Site: http://www.gore.com/careers

Job Description
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The Position: Sitka Gear Category Marketer

Sitka Gear Category Marketer - Bozeman, MT

Gore is a technology-driven global company built on entrepreneurial innovation, integrity, and teamwork. Through our product leadership, we've been changing lives and changing industries, including medical devices, fabrics, electronics, and manufacturing, for more than 50 years. What can you change by joining Gore? Visit gore.com/change-life to find out.
 
Best known as the manufacturer of GORE-TEX® fabrics for garments and footwear, Gore manufactures a wide range of high-performance fabrics engineered to protect wearers in the most demanding environments--from explorers on the North Pole to firefighters, soldiers, and emergency workers.
 
Sitka Gear, a subsidiary of Gore, designs and manufactures the fastest-growing brand of pinnacle performance hunting and archery gear, and is looking for a Whitetail Deer Category / Strategic Marketing Associate to join the Sitka Gear team in Bozeman, MT. Visit sitkagear.com to learn more.
 
If you are searching for a company where you can make a difference, we're looking for you. In this role, you will develop the market insight and provide the team the best opportunities for growth. You will use your experience in and knowledge of strategy and partner with a category marketing associate to become the core of a merchant team for this category of hunting apparel.    This team will provide the direction and focus of our product driven organization within the category by exercising sound analysis and judgment, influencing the thinking of others, and managing relationships with our key vendors and other associates to create the best hunting apparel in the world.
 
The ideal candidate will:
    Be an experienced and passionate whitetail deer hunter  
    Have experience in and excitement for the marketing of high-performance hunting gear
    Have experience taking consumer insights through the commercialization process and executing at retail
    Be skilled at integrating a diverse group into a cohesive team focused upon achieving a singular objective

Responsibilities include:
    Collaborating with internal and external partners to understand the target consumer and tracking metrics to evaluate our effectiveness in reaching that consumer
        Using consumer research, consumer focus groups and business analysis to understand the competition, consumer segmentation & positioning
    Being one of the primary members of the category merchant team
        Collaborating with the Product Manger to create the 3-year strategic plan for the category
        Creating unmet need consumer gap analysis
    Designing and leading the execution of the rolling 18-month marketing plan tied to the category business plan. This includes:
        Writing creative briefs, helping to manage the creative development timeline, process, and brand budgets, while protecting & developing brand voice across all consumer touch-points   
        Partnering with Sitka.com and Sitka retail marketing to win in-store and online.
        Assisting the sales team and retail marketing teams with materials needed for major account presentations/sell-ins/retail execution
        Aligning internal associates across product, sales, marketing and other cross-functional partners (i.e. serve as a liaison between Product and overall Marketing team ensuring all marketing touch points have the information they need to execute effectively)
 
Qualifications
    Four year business degree
    An experienced and passionate whitetail deer hunter
    Minimum of 5 years of consumer marketing experience with at least 2 years experience as a category marketing manager. This includes:
        Experience leveraging market research, opportunity-assessment tools, project reviews, and stage-gate development processes to critically analyze business opportunities and/or new product/applications and determine value and complexity  
        Experience creating and executing go-to-market strategies
    Proven experience leading people and/or projects from ideation through launch
    Excellent verbal and written communication skills
    Excellent teaming, influencing, and interpersonal skills proven to effectively collaborate internally and externally
    Creative, proven self-starter
    Ability to:
        Adapt and change direction/approach when necessary  
        Effectively collaborate internally and externally
        Navigate early-stage development when working with limited data
        Work reliably with remote team members
    Ability to travel up to 40%

Desirable Job Qualifications
    Marketing degree
    Prior experience:
        working with premium consumer goods
        developing or marketing technical outerwear
        working in the hunting or fishing channel
        managing external agencies.

For more information and to apply, please visit www.gore.com/careers and search for job number – 132301. Gore is committed to a drug-free workplace.  All employment is contingent upon successful completion of drug and background screening. EEO/AA Employer (applies to all positions located in the U.S.).

Position Type: Full Time
Employee May Telecommute: No
Country: United States
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 3-5 years

Job Application Web Site: http://www.gore.com/careers

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