|Job Title: ||Sitka Gear Category Marketer
|Industry Sector: ||Hunting/Shooting, Outdoor
|Job Categories: ||Marketing
The Position: Sitka Gear Category Marketer
Sitka Gear Category Marketer - Bozeman, MT
Gore is a technology-driven global company built on entrepreneurial innovation, integrity, and teamwork. Through our product leadership, we've been changing lives and changing industries, including medical devices, fabrics, electronics, and manufacturing, for more than 50 years. What can you change by joining Gore? Visit gore.com/change-life to find out.
Best known as the manufacturer of GORE-TEX® fabrics for garments and footwear, Gore manufactures a wide range of high-performance fabrics engineered to protect wearers in the most demanding environments--from explorers on the North Pole to firefighters, soldiers, and emergency workers.
Sitka Gear, a subsidiary of Gore, designs and manufactures the fastest-growing brand of pinnacle performance hunting and archery gear, and is looking for a Whitetail Deer Category / Strategic Marketing Associate to join the Sitka Gear team in Bozeman, MT. Visit sitkagear.com to learn more.
If you are searching for a company where you can make a difference, we're looking for you. In this role, you will develop the market insight and provide the team the best opportunities for growth. You will use your experience in and knowledge of strategy and partner with a category marketing associate to become the core of a merchant team for this category of hunting apparel. This team will provide the direction and focus of our product driven organization within the category by exercising sound analysis and judgment, influencing the thinking of others, and managing relationships with our key vendors and other associates to create the best hunting apparel in the world.
The ideal candidate will:
Be an experienced and passionate whitetail deer hunter
Have experience in and excitement for the marketing of high-performance hunting gear
Have experience taking consumer insights through the commercialization process and executing at retail
Be skilled at integrating a diverse group into a cohesive team focused upon achieving a singular objective
Collaborating with internal and external partners to understand the target consumer and tracking metrics to evaluate our effectiveness in reaching that consumer
Using consumer research, consumer focus groups and business analysis to understand the competition, consumer segmentation & positioning
Being one of the primary members of the category merchant team
Collaborating with the Product Manger to create the 3-year strategic plan for the category
Creating unmet need consumer gap analysis
Designing and leading the execution of the rolling 18-month marketing plan tied to the category business plan. This includes:
Writing creative briefs, helping to manage the creative development timeline, process, and brand budgets, while protecting & developing brand voice across all consumer touch-points
Partnering with Sitka.com and Sitka retail marketing to win in-store and online.
Assisting the sales team and retail marketing teams with materials needed for major account presentations/sell-ins/retail execution
Aligning internal associates across product, sales, marketing and other cross-functional partners (i.e. serve as a liaison between Product and overall Marketing team ensuring all marketing touch points have the information they need to execute effectively)
Qualifications Four year business degree
An experienced and passionate whitetail deer hunter
Minimum of 5 years of consumer marketing experience with at least 2 years experience as a category marketing manager. This includes:
Experience leveraging market research, opportunity-assessment tools, project reviews, and stage-gate development processes to critically analyze business opportunities and/or new product/applications and determine value and complexity
Experience creating and executing go-to-market strategies
Proven experience leading people and/or projects from ideation through launch
Excellent verbal and written communication skills
Excellent teaming, influencing, and interpersonal skills proven to effectively collaborate internally and externally
Creative, proven self-starter
Adapt and change direction/approach when necessary
Effectively collaborate internally and externally
Navigate early-stage development when working with limited data
Work reliably with remote team members
Ability to travel up to 40%
Desirable Job Qualifications
working with premium consumer goods
developing or marketing technical outerwear
working in the hunting or fishing channel
managing external agencies.
For more information and to apply, please visit www.gore.com/careers and search for job number – 132301. Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. EEO/AA Employer (applies to all positions located in the U.S.).
Position Type: Full Time
Employee May Telecommute: No
Country: United States
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 3-5 years
Job Application Web Site: http://www.gore.com/careers