The Position: Associate Marketing Manager
CAMELBAK PRODUCTS LLC
Associate Marketing Manager (Local Candidates Only)
Petaluma, CA
Summary
The Associate Marketing Manager assists the Senior Marketing Manager in every phase of new and existing product marketing initiatives, including consumer insights, product naming, packaging and launch plan development in support of annual marketing objectives. AMM is also responsible for assisting in developing plans to advertise and promote existing products in alignment with the annual marketing plans.
Specifically, AMM Product Marketing will be responsible for:
New Product Marketing:
• Work with Senior Marketing Manager and product development team to identify new product opportunities, understand consumer and retailer needs, and understand the potential competitive set.
• Assist in product naming and packaging for new product opportunities and product renovations.
• Assist in the development of new product launch plans, including management of launch budget.
• Work with marketing team to ensure sales needs are met with promotions, collateral, trade show messaging, POP, sales meeting presentations, etc.
Product Advertising and Promotions:
• Assist in annual strategic planning and budgeting for assigned products
• Develop recommendations to increase awareness and trial of existing product categories
• Work with Senior Marketing Manager to identify key strategic partnerships, business development opportunities and support with research and recommendations.
Primary Responsibilities:
Product Marketing
• Work with Senior Marketing Manager and product development team to identify new product opportunities, understand consumer and retailer needs, and understand the potential competitive set.
• Assist in product naming and packaging for new product opportunities and product renovations.
• Review all product packaging changes related to product responsibilities to ensure marketing messages are effectively communicated, brand standards are maintained and legal requirements are met.
• Assist in the development of new product launch plans ensuring plans are developed with a holistic view of all marketing communication vehicles.
• Management new product launch budgets.
• Ensure marketing communications are consistent across communication vehicles, including the CamelBak website, CamelBak Facebook site, packaging, advertising and any other relevant vehicles.
• Work with product team to monitor marketing/advertising and new product launches of competitors product categories
• PR Support: Work with PR team to communicate new product messaging priorities for press releases, trade shows, etc.
• Sales Support: Work with marketing team to ensure sales needs are met with promotions, collateral, trade show messaging, POP, sales meeting presentations, etc.
• Business Development: With Senior Marketing Manager, identify, research and develop recommendations for possible strategic partnerships. Lead these partnerships as assigned.
Product Advertising and Promotions:
• Assist Senior Marketing Manager to develop annual strategic planning and budgeting for assigned products
• Develop recommendations to increase awareness and trial of existing product categories
• Work with Senior Marketing Manager to identify key strategic partnerships, business development opportunities and support with research and recommendations.
• Work with cross-functional teams to develop packaging, advertising, PR plans, product promotions, product videos, online messages and other communication to increase awareness and trial of assigned products
• Assist Senior Marketing Manager with other marketing related projects as needed
Requirements
• Strong consumer insights and ability to translate those insights into product and marketing plans.
• Strong team leadership skills
• Excellent project management skills
• Demonstrated ability to manage multiple projects in a fast-paced environment
• Strong understanding of product development cycle
• “Problem-solver” and self-motivated orientation: proactive, innovative, forward-thinking and output driven
• Attention to detail and strong follow-up
• Strong communication and interpersonal skills
• Proficiency in Microsoft Office, especially Word and Excel
Job Experience:
• 5+ years in marketing
• Experience in or passion for bike, outdoor and/or actions sports industry a strong plus
Degree/Certificates:
• Bachelors degree required, MBA preferred
Working Conditions:
Physical Endurance:
Computer terminal use 6 hours per day. Moving boxes of products for shipping. Ability to lift 25 pounds unassisted.
Environment:
Standard Office. Domestic and International travel to include weekends and for periods as long as a week at a time.
Email cover letter including salary requirements and resume to careers@camelbak.com
CamelBak Products, LLC is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
CamelBak Products. LLC endeavors to make www.camelbak.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Human Resources at (800) 767-8725 or email careers@camelbak.com.
Position Type: Full Time
Employee May Telecommute: No
Country: United States
Willing to Relocate: No
Willing to Travel: No
Minimum Experience Required: 5-7 years
E-mail: careers@camelbak.com
