|Job Title: ||Product Marketing Manager
|Industry Sector: ||Fitness, Other
|Job Categories: ||Marketing
The Position: Product Marketing Manager
Responsible for driving the company?s process of taking product concepts and designs to final production versions, developing packaging and merchandising solutions, and supporting them in the complete sales cycle.
? Develops market research and competitive analyses to help define relative positioning and messaging for products and the brand.
? Serves as a primary driver in product form and function (including product design and product artwork/graphics) and ensures they meet and reflect key brand values.
? Oversees development of all product packaging and retail merchandising, signage programs and POP and keeps them consistent with brand standards and relevant marketing campaigns.
? Develops communications briefs and builds out the foundation for copy across all related product communications.
? Creates product marketing collateral: catalogs, video-based product overviews, product marketing / sales presentations, product marketing content for web sites, audience-specific value propositions, and other field and channel enablement material.
? Trains direct sales and channel partners on how to position and sell the products.
? Supports product line presentation at tradeshows and events.
? Executes product launches in collaboration with the Marketing Communications team.
? Manages product marketing timelines to ensure timely production and delivery of products.
? BA or MBA in marketing or equivalent experience of 8+ years in the field.
? Proven product marketing development in corporate settings or with agencies.
? Spotless verbal and written communications.
? Highly collaborative style with strong management skills for getting the most from their team in a dynamic, fast-paced environment.
? High energy, maturity, and leadership with the ability to serve as a unifying force and to position product marketing discussions at both the strategic and tactical levels.
? A relationship builder with the flexibility and finesse to ?manage by influence.?
? A strong track record as an implementer who thrives on juggling a variety of key initiatives concurrently.
? A passion for sports and experience with skill development and athletic performance training.
Position Type: Full Time
Employee May Telecommute: No
Country: United States
Job seekers must live within: 25 miles
Required to Relocate: No
Willing to Travel: No
Required Experience Required: 7-10 years