Content Creator

Posted by https://www.cashionrods.com/ on 05/17/2024

Job Basics

Industry Sector: Fishing

Job Categories: Marketing & Digital Marketing

Company Type: Retailer

State: NC

City: Sanford

Country: United States

Required Experience: 1 - 3 years

Contact Name: Taylor Brown

Contact Phone: 9197198331

Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Job Description: Content Creator (CC)

Supervisor: Marketing Manager

BasePay: Full-Time Role, Compensation depends upon experience level 

Work Location: Cashion Fishing Rods 3915 Hawkins Ave, Sanford, NC 27330

 

Content Creator:

The content creator (CC) should have experience in videography, photography, and design for marketing materials. The CC will be responsible for daily posting on social media and following a marketing schedule to capture content and edit. The CC needs a strong background in graphic design and video editing software. The successful candidate should have the ability to tell a concise and captivating story about what makes Cashion Rods different. Educating consumers will be a major focus of the CC. The ideal candidate would be an angler that knows the terminology and keeps up with current trends in the fishing universe and specifically in the bass fishing world.

The importance and relevance of the below will be maintained through a clear scheduling and communication process to be built and developed by the Marketing Manager directly. Cashion Fishing Rods requires the responsibilities below to be self managed. The Marketing Manager should not have to verify or micro-manage the processes by which the responsibilities are accomplished. Whatever tools or personnel are needed to accomplish the tasks are available but will require communication and solicitation in a timely manner. If a task is not accomplished, the burden of accountability is on the Content Creator

Cadence of Review Schedule: 30 days, 90 days, Bi-Annually

Responsibilities

Content Creation:

1. Create both studio and lifestyle imagery of all products for website and social media

2. Storytelling ability to accurately tell the Cashion difference

YouTube:

1. With help of Marketing Manager develop a strategy for Cashion YouTube Series

1. Rod Descriptions - discussing features or rod specifications

2. Pro’s Deck - shot with professional bass fisherman on techniques

3. In the Salt - shot with professional saltwater guides on techniques

2. Produce and Edit weekly video post

1. 52 per year

3. Solicit, create, produce content with Elite, MLF, and Open anglers for YouTube and social media

4. Consistent Viewership growth and interaction

1. Respond to comments within 12 hrs

Graphic Design:

1. All graphic and design work, including but not limited to the following:

2. Graphic design for website, social media, etc

3. Logo and decal creation

4. Work with production team to print decals

5. Design all marketing materials, i.e. flyers, hang tags, banners, etc

 

Apparel:

1. Pictures of new apparel for website and marketing

2. Potential design for new apparel

Expos, Tournaments, and Content Trips:

1. Must organize and lead four content trips per year

2. Attendance will be required at some shows and tournaments for agreed upon locations

1. Overnight travel will be required

2. May be asked to attend ICAST & Bassmaster Classic for Cashion Rods

Catalog:

1. Create new catalog for each year - completed by Dec 1

2. Update catalog as new items are released

Goals

YouTube: 

1. 1st Year Increase YouTube subscribers by 100%

Additional goals will be set according to past experience and be set in conjunction with the Marketing Manager

About https://www.cashionrods.com/

Cashion Rods - American Made Fishing Rods 

 

Cashion Mission: The Cashion mission is to create American-made Cashion branded and OEM fishing rods with uncompromising value and durability that are delivered to our customers with the highest level of customer service in the industry.

Cashion Company Values: Cashion Rods is grounded in Christian values of humility, honesty, integrity, respect, kindness, and a sense of community responsibility. We strive to create eternal value by honoring God in all we do. This is reflected in how Cashion conducts our business and how we care for our team — our greatest asset.